Overview
Where A-Players Thrive.
Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.
We’re Looking For A: Facebook Ads Specialist (Media Buyer) who will be responsible for managing company Facebook ad campaigns and creative testing through Facebook ads manager. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads, and targeting options, launching, and overseeing campaigns, scaling budgets while maintaining targeted KPI’s.
Location: Woodland Hills, CA or Remote
What You’ll Be Doing:
- Set-up, manage, analyze and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals.
- Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
- Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions.
- Perform regular tracking and analysis on the performance of each campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.
- Troubleshoot blockers to scale ad spend.
- Stay up-to-date on our offers, paid social media best practices and our competitive landscape.
- Participate in innovation and improvement of team systems and advertiser campaign and launch flows.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Hardworking with a high level of accuracy and attention to detail
- Ability to analyze data and provide action plans based on conclusions
- Openness and ability to learn new concepts and systems quickly
- Proficient at managing multiple projects and able to organize, prioritize and structure workload
- Strong interpersonal, verbal and written skills
- Strong team player, yet able to thrive on your own
- Passion for the digital media space in health and wellness, personal development, and everything in between preferred
- 1-2+ years Facebook Ads campaign management experience, with the ability to show demonstrated results.
- Experience directly managing daily budgets of $5k minimum
- Proficiency in spreadsheets (Microsoft Excel and Google Docs)
- Familiarity with basic image/video editing and Photoshop
- Direct-to-Consumer marketing experience is preferred
- High school diploma or GED Equivalent
$68,000 – $85,000, annual & monthly KPI bonus potential, depending upon experience
