FreeWill is an award-winning, social-good startup that has raised more than $5 billion for high impact nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 5 years, we’ve grown from 5 people to 150+ (all smart, tenacious, and kind), and continue to grow quickly. We’d love to have you be a part of this adventure.

About the Role

FreeWill is seeking a Business Intelligence Generalist to help develop our data strategy and deliver insights across our nonprofit customer success, marketing, operations, and product-engineering teams. This is a full-time position in a company with an office in NYC — although you are free to work however remote you desire.

Business Intelligence Generalists work closely together and, collectively, play an integral role in continuing to establish FreeWill’s thought leadership in the nonprofit space, mining the biggest bequest database in existence to help all nonprofits fundraise more effectively, and understanding what makes people most likely to create estate plans and donate.

FreeWill has set compensation and a non-negotiation policy for fairness reasons (we don’t think that an individual’s pay should be determined by how comfortable they are negotiating). As a result, we like to be transparent and up front about the compensation. When we make an offer, we provide multiple options so that employees can choose between compensation packages that prioritize salary or stock options. The exact offers for this role are still being determined but will likely will be between $75,000 and $85,000. If you are slightly outside of this range, we encourage you to still apply as we evaluate. We also have historically offered competitive annual raises.

Expected Responsibilities:

Primary responsibility? To meaningfully analyze and transform data into findings that can improve the value of the business.

How? This role will involve executing analyses while keeping an eye to the north star of impactful strategy. This will include, but not be limited to:

  • Collaborating closely with multiple departments, in order to foster a data-driven, test-and-learn culture with your passion for telling stories with data
  • Surfacing user and nonprofit insights, and present those insights to a variety of levels within the organization to influence change
  • Helping optimize Looker, our user and nonprofit data portal by thinking through design, definitions, maintenance, automation, and reporting
  • Working closely with our customer success team to understand donor behavior on FreeWill, and surface insights to help improve our nonprofit clients’ success with fundraising through our products
  • Working closely with our Sales team to understand trends in customer performance to provide data-driven insights to drive new sales closes.
  • Engaging with Growth & Marketing by taking point on analyzing data for reports compiled by FreeWill to guide thought leadership in the non-profit giving space
  • Assisting Operations & Product-Engineering on analyses related to data efficiencies of the business & product performance
  • Influencing the scope, detail, and frequency of data that is collected for enhancements and new products from a business perspective
  • Becoming an expert in the FreeWill product and the broader nonprofit planned giving landscape
  • Acting with FreeWill’s values of focus, joy, kindness, and courage

Why? All with the intention of generating ideas about internal + external operational improvement — and creating meaningful analyses to support said strategic initiatives.

Required Skills and Experience 

  • Bachelor’s degree and 1.5+ years of experience in strategic consulting, investment banking, or SaaS Business Intelligence roles.
  • Experience with database structures (e.g., SQL) and spreadsheet tools
  • Excellent interpersonal, communication, listening, and presentation skills
  • Strong work ethic
  • Desire to problem solve and capacity to dig into data analytically and thoughtfully
  • Knack for turning abstract notions into concrete actions… and executing on them!
  • Strong business acumen with an eye for finding trends and connecting to a bigger picture
  • Comfort moving quickly in a fast paced environment


In addition to the immense personal and professional satisfaction you’ll gain from helping to raise $1T for high impact nonprofits in a kind and joyful work environment, full time employees at FreeWill are eligible for the following benefits:

  • Work from home
  • Unlimited PTO
  • Flexible hours
  • Competitive salary
  • Commuter benefits
  • Company stock options
  • 401k
  • Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
  • Short-term and long-term disability insurance
  • Life and AD&D insurance
  • Free One Medical membership
  • Paid parental leave for all parents


  • Option to work from our new, beautiful NYC office, located in the Financial District
  • Fully paid trips, such as an annual work retreat in a relaxing location
  • Staff holidays and FreeDays (periodic one day office closures to rest and refresh)
  • Regular (virtual) team events
  • $250 monthly co-working budget which can be used for local co-working spaces (for team members located outside of the NYC metro only).
  • $300 annual budget to outfit your home office or cover utility bills
  • $1,000 referral bonuses for growing our FreeWill community
  • $1,000 annual professional development budget

FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.

We are a remote-first company that’s able to hire in 47 states and D.C. Unfortunately, we are unable to hire in Colorado, Alabama, or Louisiana at this time. We also can’t sponsor working visas, so all applicants will need to have work authorization in the US.