Brand Manager, Health & Wellness

Overview

We are seeking a results-driven Brand Manager with a passion for health and wellness to join our team. As the Brand Manager, you will be responsible for developing and executing strategic growth plans for our Health & Wellness brands. This role requires strong leadership, analytical thinking, and a deep understanding of the consumer-packaged goods industry.

Location: Woodland Hills, CA or Remote

What You’ll Be Doing:

• Develop and implement an integrated brand growth plan:
  • Utilize market insights and analysis to set high-level business priorities and goals.
  • Drive brand performance through effective planning and execution.
• Manage brand profitability:
  • Oversee brand P&L budgeting and tracking.
  • Analyze relevant information to make sound business recommendations.
  • Provide input and recommendations for the marketing plan and long-term strategy.
  • Ensure revenue growth, control operating costs, and optimize overall profitability.
• Support business growth through analysis and insights:
  • Provide business analysis reports, gather competitive intelligence, and develop actionable insights.
  • Actively participate in omnichannel marketing initiatives.
  • Explore and evaluate non-internet channels for brand promotion.
• Lead cross-functional activities:
  • Collaborate with teams to maintain, optimize, and revitalize brand offers.
  • Drive customer lifetime value through post-purchase channels.
  • Develop and optimize customer acquisition campaigns.
  • Drive innovation in new product development.
• Oversee brand assets and user experience:
  • Manage branded website performance, development, and optimization.
  • Ensure a cohesive and engaging user experience across all touchpoints.
  • Oversee external partnerships, resources, and agencies to maximize brand effectiveness.
• Present brand strategies to senior management:
  • Communicate brand activities, plans, and results to key stakeholders.
  • Provide strategic recommendations based on market trends and insights.
• Build and lead a high-performing brand team:
  • Hire and develop team members to ensure optimal performance.
• Stay updated on Health & Wellness industry trends:
  • Continuously expand knowledge and expertise in the Health & Wellness category.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• Results-oriented with strong influencing skills.
• Proactive, assertive, and self-directed.
• Demonstrated creativity, curiosity, and strategic thinking.
• Strong analytical, decision-making, leadership, and collaboration skills.
• Ability to build relationships and communicate effectively across all organizational levels.
• Excellent multitasking abilities and a track record of delivering strong results.
• Adaptability and willingness to thrive in a dynamic work environment.
• 5+ years of experience in Consumer-Packaged Goods (CPG).
• 7-10 years of experience in CPG preferred.
• 2+ years of experience in team leadership or management preferred.
• Bachelor’s degree in Business, Sales, Marketing, or related field.
• MBA preferred.
• Willingness to travel as needed.

Golden Perks & Benefits: 

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
• Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
• Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
• Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
• Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
• Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

$116,700 – $155,600, annual & monthly KPI bonus potential, depending upon experience

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