Overview

What You’ll Do: 

As the Marketing Operations Specialist at Bigleaf Networks, you’ll help drive the lead generation and new account acquisition efforts of the sales and marketing teams. You’ll be assisting the development, execution, and maintenance of campaigns in our marketing automation platform, ensure leads flow accurately, ensure database accuracy and quality, and monitor and report on campaign performance. You’ll also track user engagement and activity across the marketing tech stack and suggest recommendations for program improvements based on datapoints.

The ideal candidate will be comfortable working in a fast-paced environment with multiple campaigns running simultaneously. You will live and breathe marketing automation and help us create efficient processes and workflows in our systems. Reporting on outcomes and helping the team optimize campaigns is pivotal to the success of the marketing team.

This position is 100% remote! 
 

Responsibilities: 

  • Design, execute and operationalize lead management processes
  • Own and maintain Bigleaf’s marketing attribution in marketing automation system
  • Responsible for lead data quality across marketing systems and enrichment process
  • Design operational workflows to support all marketing programs, leveraging our marketing automation & CRM systems (Hubspot, Salesforce, and NetSuite)
  • Develop and execute marketing database strategies in relation to segmentation, data cleanliness and completeness
  • Suggest improvements on data management, lead management and marketing campaign strategies
  • Track performance within the marketing automation system
  • Pull key marketing metrics and create reports to measure performance on marketing activities such as budgets and campaign results
  • Analyze existing data and historical trends to provide insights into program effectiveness and best practices
  • Perform a comparison of current programs over past performance and implement recommendations for optimization and ongoing growth
  • Test and optimize campaigns using A/B tests, multivariate tests, conversion tracking, and other analytics
  • Create, test, and optimize landing pages, emails and calls-to-action
  • Maintain marketing tech stack and manage user access 

Qualifications: 

  • BA/BS Degree or Experience Equivalent 
  • 2+ years of experience with CRM and Marketing Automation systems (Hubspot and Salesforce)
  • Strong analytical and quantitative skills—must have both an interest and skill in analyzing and making meaning out of data and translating that into actionable changes
  • Strong communication skills—verbal/written/interpersonal. You will be a liason between the marketing, sales, and sales operations teams.
  • Extremely detail oriented
  • Intermediate level Excel skills
  • A mindset for optimization and testing, with a track record of constantly optimizing various programs and testing new ways of executing 

Who We Are:   

Bigleaf Networks improves Cloud connectivity and Internet performance. We are a team of network software professionals who built our Cloud-first SD-WAN service based on the natural architecture of leaves. We provide a better Internet experience with simple implementation, friendly support, and powerful technology.  

Bigleaf exists because of leaders and dreamers who believed there was a better solution to a technological need in business. As we continue to grow, we keep this leadership mentality in mind, and we encourage each other to constantly improve by developing grit, servant leadership, diversity, and innovation.  

At Bigleaf Networks, we have fun doing what we love by driving change and innovation internally and for our customers. We empower employees to think out-of-the box and create value through a unique combination of technology, collaboration, and strategy. We encourage innovation at all levels of our company and work as a team to align and execute on our company goals.

Our Core Values:   

Whether working with a customer or interacting with one another around the office, Bigleaf’s core values are heartfelt service, positive attitude, transparency, and focus. At our core, we are here at Bigleaf to develop technology that will help people, and these values help us maintain that intention.  

 

 

Highlight of our Benefits:

  • Medical (We pay 100% of medical premiums for our HSA health plan – buy up options available)
  • Dental & Vision (We pay 100% for all levels of coverage)
  • Life insurance, long term disability
  • 401k with dollar for dollar safe harbor match
  • Stock options plan
  • Generous parental leave (6 weeks)
  • 4 weeks of PTO +1 week of Wellness Time per year
  • 13 Company Holidays
  • Wellness Reimbursement
  • Technology/Remote Work Stipend
  • Monthly credit for GrubHub
  • 2x per year full company offsite events!

This is a very exciting period of growth for our team. We appreciate you taking the time to carefully read through this ad. Our vision is to bring peace into the lives of our customers through advanced technology and excellent service. If you would like to join us in this role, please send along a resume and cover letter of how you meet the qualifications above and why you’re interested. Benefits include medical, dental, vision, life insurance, long term disability, 401k with match and a stock options plan.

We’re building a team in addition to a product, and we value and seek inclusion and diversity in that team. We are an equal opportunity employer. We encourage diversity and feel it makes our teams stronger, so we encourage you to apply even if you don’t meet the exact qualifications for this role.