Where A-Players Thrive.

Golden Hippo is an employee-owned, vertically-integrated, highly profitable direct-to-consumer marketer of over 20 health, beauty, and pet care brands that collectively generate $1 billion of revenue annually. Our employee-owners are passionate about our mission to create best-in-class products across broadly appealing categories — to help people live their healthiest, happiest lives.

We’re Looking For A: Manager, Digital Acquisition Marketing who will lead a team to be experts in direct response marketing, responsible for managing digital advertising campaigns to acquire new customers, while fostering a collaborative work environment.

Location: Woodland Hills, CA or Remote

What You’ll Be Doing:

  • Set-up, manage, execute and analyze paid media campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals.
  • Work cross-functionally with all departments to drive KPI’s and streamline workflows
  • Identify Revenue and ROI goals based on customer data reports
  • Collaborate with supply chain in order to identify how much inventory is needed for each offer
  • Train employees on digital advertising channels, understanding ins & outs of direct response marketing and scaling their own offers.
  • Develop ad creatives (images and copy) for various products.
  • Collaborate with editors, designers, writers and developers to continuously improve sales funnels
  • Perform regular tracking and analysis on the performance of each advertising channel and campaign. Prepare and deliver performance reports identifying successes and opportunities for improvement.
  • Maintain a top-level view of customer experience throughout the sales funnel (including SEO/SEM, customer support, branded site)Implement new split-tests and collaborate across all departments in order to improve new split tests
  • Analyze split-test data, spend and revenue data and adjust advertising spend accordingly
  • Strive to iterate on and evolve company’s sales funnels to stay a leader in digital Direct to Consumer marketing
  • Will train, mentor and develop staff level Digital Acquisition Marketing Specialists.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

  • Able to build, develop and lead a team
  • Strong communication skills
  • Knowledge of advertising networks and tools
  • Advanced analytical skills with digital measurements
  • Able to pivot readily and react to real-time data
  • Able to interpret test results to make data-driven decisions
  • Exceptional skills with spreadsheets and data crunching
  • Excellent time management and organizational Skills
  • Self-motivated with a strong drive to increase revenue and grow campaigns
  • 4+ years’ performance based digital marketing experience, running user acquisition marketing campaigns.
  • Must have demonstrated experience of being accountable for $8-10M ad spend per year.
  • Experience implementing large-scale digital marketing campaigns across major ad networks.
  • Advanced Excel knowledge, as well as experience with analytics platforms such as Google Analytics
  • A deep understanding of data and accustomed to using data visualization platforms, e.g., Tableau
  • 2+ years’ experience leading or directing teams
  • High school diploma or GED equivalent
  • 5+ years’ performance based digital marketing experience, running user acquisition marketing campaigns.
  • Must have demonstrated experience of being accountable for $15-20M ad spend per year.
  • 3+ years’ experience leading or managing teams
  • Experience with digital direct to consumer advertising
  • Bachelor’s degree in Marketing or related field

$93,750 – $137,800, annual & monthly KPI bonus potential, depending upon experience