Where A-Players Thrive.
Golden Hippo is the dynamic force behind 20+ health, beauty, and pet care brands that generate over $1 billion in revenue annually. With our passionate employee-owners and unwavering commitment to creating top-notch products, we’re revolutionizing the direct-to-consumer market and empowering individuals to live their healthiest, happiest lives.
We are seeking a results-driven Brand Manager with a passion for health and wellness to join our team. As the Brand Manager, you will be responsible for developing and executing strategic growth plans for our Health & Wellness brands. This role requires strong leadership, analytical thinking, and a deep understanding of the consumer-packaged goods industry.
Location: Woodland Hills, CA or Remote
What You’ll Be Doing:
- Develop and implement an integrated brand growth plan:
- Utilize market insights and analysis to set high-level business priorities and goals.
- Drive brand performance through effective planning and execution.
- Manage brand profitability:
- Oversee brand P&L budgeting and tracking.
- Analyze relevant information to make sound business recommendations.
- Provide input and recommendations for the marketing plan and long-term strategy.
- Ensure revenue growth, control operating costs, and optimize overall profitability.
- Support business growth through analysis and insights:
- Provide business analysis reports, gather competitive intelligence, and develop actionable insights.
- Actively participate in omnichannel marketing initiatives.
- Explore and evaluate non-internet channels for brand promotion.
- Lead cross-functional activities:
- Collaborate with teams to maintain, optimize, and revitalize brand offers.
- Drive customer lifetime value through post-purchase channels.
- Develop and optimize customer acquisition campaigns.
- Drive innovation in new product development.
- Oversee brand assets and user experience:
- Manage branded website performance, development, and optimization.
- Ensure a cohesive and engaging user experience across all touchpoints.
- Oversee external partnerships, resources, and agencies to maximize brand effectiveness.
- Present brand strategies to senior management:
- Communicate brand activities, plans, and results to key stakeholders.
- Provide strategic recommendations based on market trends and insights.
- Build and lead a high-performing brand team:
- Hire and develop team members to ensure optimal performance.
- Stay updated on Health & Wellness industry trends:
- Continuously expand knowledge and expertise in the Health & Wellness category.
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Results-oriented with strong influencing skills.
- Proactive, assertive, and self-directed.
- Demonstrated creativity, curiosity, and strategic thinking.
- Strong analytical, decision-making, leadership, and collaboration skills.
- Ability to build relationships and communicate effectively across all organizational levels.
- Excellent multitasking abilities and a track record of delivering strong results.
- Adaptability and willingness to thrive in a dynamic work environment.
- 5+ years of experience in Consumer-Packaged Goods (CPG).
- 7-10 years of experience in CPG preferred.
- 2+ years of experience in team leadership or management preferred.
- Bachelor’s degree in Business, Sales, Marketing, or related field.
- MBA preferred.
- Willingness to travel as needed.
Golden Perks & Benefits:
- Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
- Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
- Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
- Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
- Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
- Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
- Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
$116,700 – $155,600, annual & monthly KPI bonus potential, depending upon experience